Mary Okarethe

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Welcome to my playground

This is where I share some of the other amazing work I've done over the years❤️

PR/Media

Enhanced brand visibility and credibility through media exposure.
  • Media Relationships: I cultivated relationships with journalists, bloggers, and influencers in the industry (Tech cabal, Guardian, The Nations, etc.).
  • Press Releases and Media Kits: Crafted impactful press releases and media kits to communicate brand milestones and events.

Social Media Marketing

Built Communities and Fostered Engagement on different Social Platforms.
  • Crafted engaging content calendars, leveraging user-generated content, and trends.
  • Community Building: Engaged with followers, hosted interactive webinars and Twitter spaces, and created user-centric campaigns.

Event Marketing

Engaged Audiences and drove Brand Interaction through offline/in-person events.
  •  Utilized social media, email marketing, videos, and PR to create buzz and drive attendance at Key events in Lagos state, Nigeria.

Video Marketing/Campaigns

Email Marketing

Drove conversions and nurtured relationships through email communication.

  • Segmented Campaigns: Crafted targeted email campaigns based on customer segments and behavior.
  • Personalization and Automation: Utilized personalization and automation tools like Mailchimp, SendInBlue, MailerLite, etc, for tailored content delivery.

I also love to write even when it's part of my role. Here are some articles I've written.

Building a safe and inclusive community in 5 steps

Have you ever had that moment where you feel out of place immediately after you walk into a room?...

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Everything you need to know about UX research: A comprehensive guide for beginners.

UX research is an ongoing and integral process that should be continuously employed throughout the entire product lifecycle, especially when consistently rolling out new products and features to your customers.

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Guardian news article - Introducing Flickwheel

A company is looking to transform the way we think about car maintenance in Africa – Introducing Flickwheel

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Why your credit score is important if you need a loan in Nigeria

If you are in the habit of accumulating debts from one lending agency to the other, applying for loans on a regular basis, and defaulting on your payments when due, you are hurting your credit score...

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