About me

I’m Mary Okarethe, a Product Marketing manager with 5 years of experience. I launch products, build positioning strategies, and help companies scale across Africa and the US. I’ve led go-to-market strategies that drove millions in revenue, launched products from 0 to 8,000+ customers, and consistently achieved adoption rates above 40%. Beyond my day job, I create content on social media, teaching other PMMs about product marketing, strategy, and growth. When I’m not working, I’m traveling somewhere new and meeting people whose stories broaden my own.

Work experience

This portfolio showcases the strategies, projects, and results I’ve contributed to throughout my career. I’m excited to share my journey with you!

Sabi

I lead product marketing and communications for Sabi’s B2B platform, setting strategy and direction across launches, messaging, and adoption. I work closely with Product, Sales, and Customer Success leadership to align go-to-market priorities and execution, supporting 20,000+ informal retail businesses across Africa as they digitize operations, access supply, and manage their businesses more effectively through Sabi’s technology.

2024 to Present

Crowd

At Crowd, I owned go-to-market execution and sales enablement for our user research platform. I helped launch the MVP, built a structured enablement program, and partnered cross-functionally to grow the platform to 3,000+ researchers across Europe, turning user insights into clearer positioning, stronger onboarding, and improved activation.

2023 to 2024

Flickwheel

I led product marketing and growth for Nigeria’s first auto repair financing platform, owning strategy from positioning to execution. I launched and scaled the “Fix Now, Pay Later” product from zero to 8,000+ customers within its first year, built and led the company’s first marketing team, and drove cross-functional initiatives with product, operations, and partnerships that contributed to millions in monthly revenue.

2021 to 2023

Hairitage Hub

As Marketing Manager at Hairitage Hub, I drove growth for the beauty startup through integrated digital and community-led campaigns. These efforts increased salon bookings by 45% and improved customer retention by 65%, helping establish the brand as a trusted marketplace for beauty services.