Mary Okarethe

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Loreal Luxe West Africa​ -

Helping Loreal Luxe West Africa engage with more customers via captivating Instagram Stories

The Brand

Loreal Luxe West Africa, a prominent beauty brand, sought to enhance customer engagement and brand visibility on social media, particularly Instagram. Recognizing the platform’s significance, the brand engaged a social media expert to manage and boost engagement through captivating Instagram Stories.

The Challenge

As the brand expanded its business, maintaining and growing engagement became crucial. Leveraging Instagram Stories emerged as a potential solution to effectively engage and connect with a wider audience.

Strategies Implemented

I devised and executed engaging campaigns to drive interest and interaction. Here are some of the campaigns implemented.

Dive In Deep Blue Campaign

Objective: 
Promote Polo Deep Blue le Parfum from Ralph Lauren for men, offering a free duffle bag with every 75ml parfum purchase.

Approach:
  • Pre-launch Teasers: Engaged the audience with captivating animations, stock images, and interactive polls on Instagram Stories to build anticipation.
  • Influencer Collaboration: Partnered with male influencers in Nigeria to create buzz and excitement around the product launch, leveraging their reach and credibility.

Results:
  • Generated significant pre-launch hype with a 50% increase in engagement on teaser posts.
  • Collaborations with influencers led to a 30% spike in product inquiries and early purchase interest.
  • The campaign resulted in a 25% increase in sales of Polo Deep Blue le Parfum during the promotional period.

What Does Freedom Mean To You?

Objective: 
Promote Libre perfume from YSL with the theme ‘I Am Libre’ among women.

Approach:
  • Influencer-Driven Content: Collaborated with female influencers to share their interpretations of freedom via Instagram posts and sit-down video interviews.
  • Teasers and Product Reveals: Utilized engaging phrases and snippets from influencer interviews on Instagram Stories to pique audience interest before the launch.

Results:
  • Achieved a 40% increase in story engagement compared to previous campaigns, indicating higher audience interaction.
  • The #IAmLibre campaign led to a 20% rise in brand mentions and user-generated content, fostering a sense of community around the brand.
  • Contributed to a 15% increase in sales for Libre perfume among the target demographic.

 

Pushing Foot Traffic to the Armani Podium In Lekki

Objective: 
Increase foot traffic and promote Armani products—Si and Acqua Di Gio Profondo fragrance—at select malls in Lekki, Nigeria.

Approach:
  • Live Content Strategy: Generated anticipation by showcasing the podium experience through live pictures, boomerangs, and customer interactions on Instagram Stories.
  • Interactive Engagement: Used user-generated content and real-time experiences to encourage the audience to visit the podium in Lekki malls.

Results:
  • Witnessed a 35% rise in Instagram Story views during the podium’s promotion, indicating heightened audience interest.
  • The live content strategy contributed to a 40% increase in foot traffic at the podium, translating into a 25% rise in product trials and sales.
  • Leveraging user-generated content resulted in a 20% increase in user-generated posts and social media mentions related to Armani products.