Loreal Luxe West Africa, a prominent beauty brand, sought to enhance customer engagement and brand visibility on social media, particularly Instagram. Recognizing the platform’s significance, the brand engaged a social media expert to manage and boost engagement through captivating Instagram Stories.
As the brand expanded its business, maintaining and growing engagement became crucial. Leveraging Instagram Stories emerged as a potential solution to effectively engage and connect with a wider audience.
I devised and executed engaging campaigns to drive interest and interaction. Here are some of the campaigns implemented.