Understanding that potential customers needed to see themselves in our success stories, I created a video content strategy that showcased diverse user scenarios, from e-hailing drivers to private car owners.

Implementation: I spearheaded our customer story initiative by:

• Identifying and interviewing customers who had successfully used Flickwheel to solve pressing vehicle repair needs.
• Creating videos that highlighted not just the financial solution but the personal impact.
• Developing these stories into various content formats, including blog posts and YouTube videos.
• Distributing content across channels where our target audience was most active.

Impact:
Our customer stories became powerful sales enablement tools, contributing to a 15% increase in app installations when shared through our community channels. The YouTube content series achieved over 3,000 views within the first 3 months, with a notable 15% click-through rate to our app download page.

I was tasked with building Crowd’s blog from scratch, aiming to establish the brand as a thought leader and drive quality traffic to the website.

Strategic approach: I developed a content strategy focused on creating high-value, original content that would position Crowd as an authority in its space.

Implementation: I built a blog strategy that included:

• Original research and analysis
• Industry insights and trends
• Expert interviews and perspectives
• Practical guides and resources

Impact: The blog became a significant driver of brand authority, leading to:

• Partnership inquiries from other brands who discovered us through our content
• Increased organic traffic to the website
• Enhanced brand credibility in the market