As a new user research platform entering a competitive market, we needed to build credibility and acquire users, particularly targeting UX researchers, solo founders, and product teams who would benefit from our tool.

I developed an integrated acquisition strategy that combined digital ads, community engagement, direct outreach, and strategic partnerships.

Community partnership program:

I identified and partnered with key UX research communities, developing a strategy that positioned Crowd as their preferred research tool. This involved:

• Creating exclusive offers for community members
• Developing co-branded educational content
• Participating in community events and discussions
• Providing specialized onboarding support for community members

I implemented a systematic approach to LinkedIn outreach that went beyond traditional cold messaging:

• Developed a list of UX researchers and product managers based on specific criteria
• Created personalized outreach messages that referenced their work and specific challenges
• Engaged meaningfully with thought leaders’ content, contributing valuable insights to discussions
• Built relationships through sustained, authentic interactions

• Listed Crowd on BetaList, DevHunt, and other relevant platforms
• Created compelling product listings with clear value propositions

• Successfully acquired over 700 new users within six months.
• Gained recognition and endorsements from leading UX research influencers, including Nelson Nielman and Dan Winner, establishing Crowd as a credible player in the UX research tools space.
• Achieved consistent month-over-month growth in user sign-ups.