Loreal Luxe West Africa, a leading beauty brand, sought to boost customer engagement and brand visibility on social media.

As the brand expanded, it became crucial to maintain and grow customer engagement. The objective was to effectively connect with a wider audience and foster brand loyalty by leveraging Instagram Stories.

Objective:
Promote Polo Deep Blue le Parfum from Ralph Lauren for men by offering a free duffle bag with every 75ml parfum purchase.

Approach:

• • Pre-launch teasers: Developed captivating animations, stock images, and interactive polls on Instagram Stories to build excitement prior to the launch.
  • Influencer collaboration: Partnered with prominent male influencers in Nigeria to generate buzz and add credibility to the campaign.

Results:

• • Engagement: Achieved a 50% increase in engagement on teaser posts.
  • Inquiries: Saw a 30% spike in product inquiries and early purchase interest.
  • Sales: The campaign contributed to a 25% increase in sales of Polo Deep Blue le Parfum during the promotional period.

Objective:
Promote Libre perfume from YSL with the empowering theme “I Am Libre” targeted at women.

Approach:

• • • Influencer-driven content: Collaborated with female influencers who shared their personal interpretations of freedom through Instagram posts and sit-down video interviews.
    • Teasers and product reveals: Leveraged engaging phrases and snippets from the influencer interviews in Instagram Stories to build anticipation ahead of the launch.

Results:

• • • • Story engagement: Recorded a 40% increase in Instagram Story engagement compared to previous campaigns.
      • Brand mentions: The #IAmLibre campaign spurred a 20% rise in brand mentions and user-generated content, strengthening community ties.
      • Sales impact: Contributed to a 15% increase in sales for Libre perfume among the target demographic.

Objective:
Drive foot traffic and promote Armani products—specifically Si and Acqua Di Gio Profondo fragrances—at select malls in Lekki, Nigeria.

Approach:

• • Live content strategy: Captured the in-mall experience by sharing live pictures, boomerangs, and customer interactions on Instagram Stories to create real-time excitement.
  • Interactive Engagement: Encouraged audience participation through user-generated content and real-time experiences, prompting visits to the Armani podium.

Results:

• • Story views: Witnessed a 35% rise in Instagram Story views during the promotion period.
  • Foot traffic: The live content strategy led to a 40% increase in foot traffic at the podium.
  • Product trials & sales: This approach drove a 25% increase in product trials and sales, along with a 20% uplift in user-generated posts and social media mentions related to Armani products.