As the Product Marketing Manager, I led the planning, and execution of this community-driven initiative. I was responsible for:

• Designing the strategy and defining clear objectives for the community.
• Segmenting users into clusters based on factors such as location, buying behavior, etc.
• Creating and managing a content calendar to drive consistent engagement and education.
• Collaborating with cross-functional teams, including commercial, data, sales, and customer success, to align on messaging and revenue-generating tactics.

Community formation & segmentation:

• • Established the WhatsApp groups and developed a process for buyers and sellers to join the community.
  • Divided community members into clusters based on geographical regions and buying patterns, ensuring tailored communication and localized initiatives.

Content calendar development:

1. • Created a calendar filled with content aimed at educating the community.
   • Developed promotional content and special offers to encourage purchases, directly linking community engagement to revenue generation.

Cross-functional collaboration:

• • Coordinated with commercial, data, and the sales team to craft offers that incentivized bulk purchases and repeat business.
  • Worked with customer success to ensure that all customer inquiries were promptly addressed.

Execution & monitoring:

• • Monitored engagement metrics and community feedback, using these insights to refine the content calendar and engagement strategies.

• The targeted promotions and offers within the community resulted in an 8% increase in wholesalers’ monthly revenue, directly impacting the business’s bottom line.
• Active participation soared, with over 200 members actively engaging in discussions and events within the first three months.
• The educational initiatives significantly reduced product-related queries (by approximately 10%), indicating that members were more equipped to utilize the platform.