As Sabi Market grew, we faced two critical transitions: introducing platform fees to our merchant base and launching a white-label solution to new market segments. Our field and sales teams needed support to communicate these changes while maintaining strong customer relationships.

I developed an integrated sales enablement program that equipped our teams to handle both the sensitive monetization discussions with existing merchants and the technical sales conversations with white-label prospects.

I created a comprehensive sales toolkit that included:

Training and communication materials:

• Segment-specific conversation guides addressing unique pain points for different merchant types.
• Role-playing scenarios for common objection handling.
• Technical FAQ responses for white-label solution queries.
• Quick reference guides for field agents.

Video and presentation content:

• Product demonstration videos showcasing platform benefits.
• Modular pitch decks adaptable for different industry verticals.
• Technical overview presentations for various audience levels.

• Achieved 70% merchant retention during monetization transition.
• Reduced sales cycle for white-label solutions from 3 months to 5 weeks.
• Increased field agent confidence from 40% to 85% in benefit communication.
• Generated 15% higher average deal value for white-label solutions.
• Achieved 90% positive feedback from sales teams on toolkit effectiveness.